Of Course I Am – Brand Philosophy

We’re here to make skincare that works and will do so with boldness!

At Of Course I Am, we target real skin concerns with high-performance, evidence-backed ingredients. Every formula is designed with purpose, precision, and power; no fillers, no shortcuts, no apologies. We will not use harsh chemicals or any harsh or compromising formulae.

We spare nothing to deliver results you can see and feel. From hyperpigmentation to dehydration and dullness to sensitivity, if it doesn’t serve the skin, it doesn’t go in.

We don’t follow trends. We stay focused on targeting specific skin concerns.
We don’t whisper. We show up loud.

This is skincare for people who know exactly who they are and what they want, or are on their way to becoming that. And our promise is simple: we’ll deliver on every claim, every time.

Of course I am… everything I choose to be.
And so is our skincare.

Our goal is to restore confidence, one product at a time.